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What is Click Spam and How Does It Affect Your Ads?
Getting lots of clicks on your mobile app ads? But have you checked for click spam? Click spamming malware has been a growing problem in recent years, with a number of campaigns uncovered. This form...
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How Device Spoofing became a major cyber threat
Not everything online is what it seems. But then you already know that. Spoofing, or copying, is a major source of online fraud. From website spoofing to software spoofing, pulling the digital wool...
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What is Ad Fraud, and How to Prevent it
In 2022, ad fraud actually surpassed credit card fraud in terms of both money lost and as a percentage of the industry revenue. In fact, according to research from Cheq, ad fraud makes up 10.5% of all...
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SIVT vs. GIVT: what’s the difference?
Advertising click fraud has grown from a niche concern to a billion-dollar problem. The issue of fake traffic clicking on paid links has been shown to waste upwards of $61 billion of advertisers’...
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A Short History of Click Bots & Ad Fraud
Click bots have been a thorn in the side of PPC marketers since the start. These pesky automated troublemakers zap the budget of businesses and have become increasingly sophisticated in recent years....
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How to Protect Your Ads from Bots on Facebook?
Bots on Facebook and Instagram? Old news, right? Pretty much everyone these days knows that a sizeable chunk of many social media accounts are automated. An estimated 95 million Instagram accounts...
View ArticleAll About Facebook Ad Frauds: What Makes Meta a Safe Platform?
Facebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But as fake clicks and ad fraud continue to...
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What is Click Fraud? The Complete Guide 2024
If you’re using Pay Per Click (PPC) advertising, or paying by ad impressions, have you ever wondered how many of these clicks are seen by real humans? Perhaps you’ve heard of click fraud, and you’re...
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How Much is Ad Fraud Stealing From Your Business?
Running ads online has changed the world of business in so many ways. Making high-profile advertising available to everyone has produced a (relatively) level playing field where any business, large or...
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What Are View Bots & How Do They Affect Your Ads?
Web traffic is money. And when it comes to views on videos or live streams, social proof is a valuable commodity. Influencers are eager to rack up those views or subscribers and get as many...
View ArticleDefend Your Google Ads: The Art of IP Address Blocking
With 8.5 billion daily searches, Google has emerged as a pivotal tool for marketers, enabling them to connect with a vast audience worldwide. However, the ongoing trend of using paid ads for...
View ArticleHow to Spot and Block Competitor Clicks on Your Google Ads
Does it also make you happy to see your Google search ad on the top position of the bided keyword? You’re not alone. It’s the marketer’s equivalent of hitting the jackpot – watching those click and...
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